Privacy Policy

Last updated: 1 May 2026 | UK GDPR Compliant

1. Who We Are and How to Contact Us

This Privacy Policy is issued by SYNCLAB LTD ("we", "us", "our"), a company registered in England and Wales with Company Number 17213434, whose registered office is at 128 City Road, London, United Kingdom, EC1V 2NX.

SYNCLAB LTD is the data controller for personal data collected through the Heritage Singapore website (perfumedispensers.com). As data controller, we determine the purposes and means by which your personal data is processed.

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us at:

By post: SYNCLAB LTD, 128 City Road, London, United Kingdom, EC1V 2NX
By email: privacy@perfumedispensers.com

We are committed to protecting and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Personal Data We Collect

We collect and process the following categories of personal data when you interact with our Website:

Information you provide directly to us:

Identity data: first name, last name;
Contact data: email address, telephone or WhatsApp number;
Communication data: messages or enquiries you send us through contact forms.

Information collected automatically:

Technical data: IP address, browser type and version, time zone setting, browser plug-in types, operating system and platform;
Usage data: pages viewed, time spent on pages, referral source, and other diagnostic data;
Cookie data: as described in Section 8 below.

We do not intentionally collect any special category personal data (such as data about race or ethnicity, religious beliefs, health, or biometric data) through this Website.

3. How We Collect Your Personal Data

We collect personal data through the following means:

Direct interactions: when you complete any registration, enquiry, or contact form on our Website;
Automated technologies: as you navigate our Website, we may automatically collect technical and usage data using cookies, server logs, and similar technologies;
Third-party sources: we may receive data about you from analytics providers such as Google Analytics in anonymised or aggregated form.

4. How We Use Your Personal Data and Our Lawful Bases

We will only use your personal data where we have a lawful basis to do so under the UK GDPR. The table below sets out the purposes for which we process your data and our corresponding lawful bases:

To deliver heritage guides and information you have requested: Lawful basis — performance of a contract or steps taken at your request prior to entering a contract;
To send you cultural travel information and updates you have signed up to receive: Lawful basis — consent (which you may withdraw at any time);
To respond to your enquiries and provide customer support: Lawful basis — legitimate interests (it is in our legitimate interests to respond to your communications);
To administer and improve our Website: Lawful basis — legitimate interests (to develop and grow our informational service);
To comply with legal obligations: Lawful basis — compliance with a legal obligation.

Where we rely on consent as our lawful basis, you have the right to withdraw that consent at any time by contacting us at the address set out in Section 1, or by clicking the unsubscribe link in any marketing communication we send you.

5. Marketing Communications

Where you have provided your contact details and indicated that you wish to receive information about Singapore's cultural heritage, tours, and related topics, we will use your data to send you such information by email or WhatsApp.

We will always provide you with a clear opportunity to opt out of marketing communications. You can unsubscribe at any time by:

Clicking the "unsubscribe" link in any email we send you;
Replying "STOP" to any WhatsApp message from us;
Contacting us directly using the details in Section 1.

We will never sell your personal data to third parties for their own marketing purposes.

6. Sharing Your Personal Data

We may share your personal data with carefully selected third parties in the following circumstances:

Service providers: we use third-party service providers to support our Website operations, including hosting providers, email delivery services, and analytics platforms. These providers process data on our behalf and are bound by data processing agreements;
Legal and regulatory requirements: we may disclose your data to law enforcement agencies, courts, or regulators where required by law or where necessary to protect our legal rights;
Business transfers: in the event of a merger, acquisition, or sale of all or part of our business, your data may be transferred to the relevant third party, subject to appropriate confidentiality arrangements.

We do not transfer your personal data to countries outside the United Kingdom or European Economic Area unless appropriate safeguards are in place in accordance with UK GDPR requirements.

7. Data Retention

We retain your personal data only for as long as is necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

In general, we apply the following retention periods:

Enquiry and registration data: retained for up to 3 years from the date of last interaction;
Marketing consent records: retained for the duration of your consent plus 1 year thereafter;
Technical and usage data: retained in aggregated or anonymised form for statistical analysis.

When personal data is no longer needed, we securely delete or anonymise it.

8. Cookies and Similar Technologies

Our Website uses cookies and similar technologies to distinguish you from other users and to improve your experience. A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your device, if you agree.

We use the following types of cookies:

Strictly necessary cookies: required for the operation of our Website (for example, to remember your cookie preference). These do not require your consent;
Analytical/performance cookies: allow us to recognise and count visitors and understand how visitors use our Website, helping us to improve its functioning;
Functionality cookies: used to recognise you when you return to our Website and personalise content accordingly.

You can control cookies through your browser settings and through our cookie consent banner. Please note that blocking certain cookies may affect the functionality of our Website.

9. Your Rights Under UK GDPR

Under the UK General Data Protection Regulation, you have the following rights in relation to your personal data:

Right of access: you have the right to request a copy of the personal data we hold about you;
Right to rectification: you have the right to request that we correct any inaccurate or incomplete personal data we hold about you;
Right to erasure ("right to be forgotten"): in certain circumstances, you have the right to request that we delete your personal data;
Right to restriction of processing: in certain circumstances, you have the right to request that we restrict the processing of your personal data;
Right to data portability: where processing is based on consent or contract and carried out by automated means, you have the right to receive your data in a structured, machine-readable format;
Right to object: you have the right to object to processing of your personal data based on legitimate interests, including for direct marketing purposes;
Right to withdraw consent: where processing is based on consent, you have the right to withdraw that consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us using the details in Section 1. We will respond to your request within one calendar month. We may need to verify your identity before fulfilling your request.

10. Right to Complain

If you are unhappy with how we have handled your personal data or with our response to a rights request, you have the right to lodge a complaint with the UK's data protection supervisory authority, the Information Commissioner's Office (ICO).

You can contact the ICO at: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF. Telephone: 0303 123 1113. Website: ico.org.uk.

We would, however, appreciate the opportunity to address your concerns before you approach the ICO, so please contact us in the first instance.

11. Security of Your Data

We have put in place appropriate technical and organisational security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. These measures include:

Encrypted data transmission (SSL/TLS);
Access controls limiting which staff members can access personal data;
Regular review of our information security practices.

While we take all reasonable steps to protect your data, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee absolute security of your personal data.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our data practices or applicable law. When we make material changes, we will update the "Last updated" date at the top of this Policy. We encourage you to review this Policy periodically.

Your continued use of our Website after any changes to this Privacy Policy constitutes your acknowledgement of the updated Policy. Where required by law, we will seek your renewed consent for any material changes to the way we process your personal data.